AI for your SME, an unfair competitive advantage

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In today’s rapidly evolving digital landscape, businesses face immense opportunities and challenges. To thrive in this dynamic environment, companies are increasingly turning to Artificial Intelligence as a strategic tool. AI, the cutting-edge field of computer science and technology, holds the promise of transforming industries by enabling systems and machines to perform tasks that traditionally require human intelligence.

In this complete article, we will explore the definition of AI. But we’ll also see the different categories of AI systems, the advantages. Finally, we will discover real-world case studies of companies that have leveraged AI to improve their productivity and revenue.

So, if you’re interested, let’s read!

Comprehensive definition of Artificial Intelligence  

Artificial Intelligence (AI) refers to the field of computer science and technology that aims to develop systems and machines capable of performing tasks that typically require human intelligence. AI involves the design, development, and implementation of algorithms, models, and systems that can process, understand, learn from, and adapt to complex data or inputs. This, enabling them to make intelligent decisions and take actions to achieve specific goals.

It encompasses a broad range of techniques and approaches, including machine learning, deep learning, natural language processing, robotics, and more. These methods allow AI systems to analyze large volumes of data, recognize patterns, extract meaningful insights, and continuously improve their performance through learning and experience.

Machine learning, a key subset of AI, involves the construction of algorithms that enable computers to learn from data and make predictions or decisions without being explicitly programmed. Through the use of statistical techniques and pattern recognition, machine learning algorithms can identify patterns, generate models, and make predictions or recommendations based on new or unseen data.

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Different categories of AI systems

AI systems can be classified into two main categories: 

  • Narrow AI refers to systems designed to perform specific tasks or solve particular problems within a limited domain. These systems excel at specialized tasks, such as playing chess or diagnosing diseases. 
  • General AI aims to develop machines capable of performing any intellectual task that a human can do. General AI would possess a broad range of cognitive abilities, including reasoning, learning, and understanding across various domains.


Case studies

Example of Fujitsu : The search results provide several references to Fujitsu, a multinational information technology equipment and services company. According to a study project conducted by Jenny Areback and Hanna Rönnberg, Fujitsu conducted a case study in 2017 that illustrates the potential positive outcomes of implementing AI in the healthcare sector. The case study identified a problem in Spain in 2014, where a large amount of patients were waiting for a long time to receive medical attention. Fujitsu implemented an AI system that helped to reduce waiting times and improve patient care. 

We can also mention Fujitsu’s work in augmenting human expertise with AI to detect brain aneurysms and save lives. Overall, the search results suggest that Fujitsu is involved in developing and implementing AI solutions in various sectors.

Here is another case study you can read by clicking on the link: 

Advantages of using AI

  • Enhanced Efficiency and Productivity: Companies that leverage this technology can automate repetitive tasks, streamline processes, and improve operational efficiency. AI systems can handle large volumes of data and perform complex calculations at a much faster pace than humans, leading to increased productivity and reduced human errors.
  • Enhanced Customer Experience: AI technologies, such as chatbots and virtual assistants, can provide personalized and immediate customer support. This, improving the overall customer experience. AI-powered recommendation systems can offer tailored product suggestions, leading to higher customer satisfaction and increased sales.
  • Cost Reduction: By automating tasks, artificial intelligence can help businesses reduce labor costs and optimize resource allocation. AI-driven predictive maintenance can prevent costly equipment failures and minimize downtime. Additionally, AI-powered inventory management systems can optimize stock levels, reducing storage and inventory costs. 

Imagine you’re a corporate strategy consultant and you don’t have any competence in web design. Don’t worry! You don’t have to hire a web agency to develop your website. You can use artificial intelligence to create content on your blog or for your social media. 

  • Competitive Advantage: Adopting AI can provide a significant competitive edge in today’s digital landscape. Companies utilizing AI can develop innovative products and services, create personalized marketing campaigns, and gain insights into market trends and customer preferences, enabling them to stay ahead of the competition.
  • Improved Risk Management: AI can assist in identifying and mitigating potential risks by analyzing large datasets and detecting anomalies or patterns that may indicate fraud, security breaches, or compliance violations. This helps companies proactively address risks and protect their assets and reputation.

If you want more information on AI and why you should implement it in you SMB, don’t hesitate to read our previous article: AI: a service that enhances your SMB’s growth

Examples of companies that have improved their productivity through the use of AI

  • Siemens: Siemens has implemented this technology in its manufacturing processes to improve efficiency and product quality. Through the use of AI, the company was able to reduce the development time of certain products by 30%. Moreover, they increase the manufacturing quality of electronic components by 20%.
  • Google: Google has used AI to enhance the efficiency of its data centers. By employing machine learning algorithms, Google successfully reduced its cooling energy consumption by 40%. This resulted in a significant improvement in the energy efficiency of their data centers, reducing costs and environmental impact.
  • DHL: DHL, a logistics and transportation company, has implemented AI to optimize its delivery operations. By utilizing machine learning algorithms, DHL was able to predict delivery demand and trends, optimizing delivery routes and reducing driver waiting times. This led to an 8% increase in the company’s productivity.
  • Deutsche Bank: Deutsche Bank utilized AI to automate certain administrative and data processing tasks. Through this automation, the bank reduced loan document processing time by 70%. They were able to handle a much larger volume of loan applications while maintaining high accuracy.
  • General Electric: General Electric employed AI in its predictive maintenance operations to improve the availability of its industrial equipment. By analyzing real-time sensor data, AI enabled GE to predict equipment failures with increased accuracy, allowing for more efficient maintenance operations and reduced unplanned downtime. This approach resulted in GE saving up to 12% of annual maintenance costs.

Examples of companies that have improved their revenue through AI

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Some companies have successfully increased their revenue through strategic use of Artificial Intelligence. Here are a few examples:

  • Amazon: Amazon is a major example of a company that has used AI to boost its revenue. Reports suggest that Amazon’s AI-based product recommendation algorithm accounts for up to 35% of the company’s sales. In 2020, Amazon’s revenue reached nearly $386 billion. This, reflecting the positive impact of AI on its business model.
  • Netflix: AI has played a key role in Netflix’s growth by enabling personalized content recommendations. Data suggests that over 80% of viewing hours on Netflix come from AI-based recommendations. In 2020, Netflix’s revenue amounted to nearly $25 billion, demonstrating the impact of AI on user experience and the company’s earnings.
  • Alibaba: Alibaba, the Chinese e-commerce giant, has utilized AI to improve sales and increase its revenue. According to published data, Alibaba recorded revenue of over $109 billion during Singles’ Day in 2020, a massive promotional event. The use of artificial intelligence in product recommendations and sales optimization has contributed to this performance.
  • Salesforce: Salesforce, a company specialized in customer relationship management software, uses AI to enhance its clients’ sales performance. In 2020, Salesforce announced that companies using its AI system, called Einstein, experienced an average revenue increase of 26% due to improved sales efficiency and personalized customer experience.

These two types of examples demonstrate how the use of AI can help stimulate business growth and increase revenue. Specific data may vary depending on the industry, company size, and AI implementation. It’s important to note that the impact of AI on revenue can be influenced by other factors such as the overall company strategy, market competition, and economic conditions.



To conclude, as businesses strive to navigate a data-driven world, embracing AI becomes increasingly imperative. By harnessing the power of AI, companies can unlock enhanced efficiency, improved customer experiences, cost reductions, competitive advantages, and effective risk management. Real-world case studies of successful AI adoption showcase tangible benefits in terms of productivity improvements and revenue growth. As this technology continues to evolve, businesses that strategically integrate AI into their operations position themselves for sustained growth and competitive advantage in an ever-changing marketplace.

You need someone to implement your AI solution? Contact iterates

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