Running a small or medium-sized business (SMB) or startup is an exciting but sometimes overwhelming endeavor. There’s so much to do: product development, marketing strategy… it quickly feels like juggling balls. A crucial task today: building a website that reaches your target audience, showcases your products and services, and makes a strong first impression. But how do you choose among the many web agencies? With us, that choice is called Iterates Agency.
In this article, we discuss the key factors when choosing a web agency for your SMB or startup. Whether you are just starting out or want to restructure your site, these tips will help you make an informed decision that helps you achieve your goals.
Set Your Goals First
Before approaching an agency, you need to be clear about what you want to achieve with your website:
- Generate more leads?
- Sell more products or services?
- Simply raise brand awareness?
Clear objectives help you choose the right partner.
Consider Your Budget
In web design and development, you get what you pay for. Determine your budget upfront and communicate it openly. A quality website is an investment that pays off in the long run, but you don’t have to break the bank. Compare quality and price and be transparent from the start.
How to Set Your Budget?
Estimate the potential costs if you don’t meet your goals. Calculate this over 1 to 5 years based on the expected lifespan of the site. A website is usually used for more than 3 years, so consider the total cost over that period.
Choose an Agency Experienced in Your Sector
It’s a plus if the web agency understands how your sector works. They better understand your challenges and opportunities and design context-specific solutions that help you stand out from competitors.
Check Their Portfolio
An agency’s portfolio reveals their designs and quality. Look for diversity and customization: are their sites user-friendly and tailored to the client?
Technology and Tools
Agencies that use modern technologies and tools build quickly, securely, and efficiently. Platforms like WordPress or PrestaShop have the advantage that another partner can easily take over the project later, so you’re not tied to a single provider.
Consider Post-Launch Support
A website is never finished. Work with an agency that also offers support and maintenance after the site goes live. Look for a reliable partner who is there when you need them.
You now know what to look for when choosing a web agency for your startup or SMB. It’s time to start your search. Good luck!
Feel free to contact us for more information.
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