In an increasingly digital world, companies are faced with a decisive question: should they invest in a mobile application, a web application or both? Each option has its own advantages, constraints and specific use cases. Understanding these differences means you can make an informed decision, based on your objectives, budget and target audience.
What is a mobile application?
A mobile application is software designed to run on a smartphone or tablet. It is installed via the stores (Google Play, App Store) and can be :
- Native developed specifically for a system (iOS with Swift, Android with Kotlin).
- Hybrid built using HTML, CSS and JavaScript and encapsulated in a native container.
To find out more, consult this complete guide to Ramotion.
What is a web application?
A web application is accessible via a browser, without prior installation. It is developed using web frameworks and works just as well on a computer as on a mobile phone, as long as an internet connection is available. Examples: Gmail, Trello, Canva. For more details, see this Codecademy article.
Key differences between mobile apps and web apps
| Criteria | Mobile applications | Web applications |
|---|---|---|
| Installation | Downloaded via store | Accessible via browser |
| System dependency | Specific or hybrid | Independent |
| Performance | Fast, local storage | Varies according to connection |
| Development costs | High (iOS + Android) | Less, faster |
| Updates | Via store | Instant server |
| Offline functionality | Important | Limited |
When should you choose a mobile application?
Opt for a mobile app if your project requires :
- Hardware features GPS, camera, push notifications.
- Offline use e-books, games, field tools.
- Loyalty loyalty programmes, rewards, exclusive content.
When should you opt for a web application?
A web app is ideal for :
- Universal accessibility on all terminals, without installation.
- Limited budget A single multiplatform development.
- SEO and discoverability : effective natural referencing.
- Frequent updates instant changes on the server side.
Cost comparison
- Development A single web version vs. two cross-platform mobile apps.
- Distribution costs : commissions on stores (mobile) vs. free (web).
- Updates server for the web vs. user downloads (mobile).
- Tests wide range of mobile devices vs. web browsers.
For a limited budget, start with a web app. But if offline or hardware integration is critical, mobile apps often offer a better return on investment.
Advantages of mobile apps
- Optimised user experience
- Access to hardware functions
- Working offline
- Advanced customisation
Advantages of web apps
- Cost-effective, multi-platform solution
- Instant updates
- Universal accessibility
- SEO optimisation
The rise of Progressive Web Apps (PWAs)
The PWAs combine the advantages of web apps (accessibility) with some of the features of mobile apps (offline, notifications). They are attractive for their efficiency and lower cost, offering a virtually native experience.
Which solution should you choose for your business?
- Opt for mobile if your users are mobile, and you need hardware functionality or offline use.
- Prefer the web if your budget is limited, if you are focusing on accessibility or SEO, or if you want to iterate quickly.
Conclusion
The choice between mobile and web applications depends on your ambitions, constraints and user expectations. Mobile apps offer a rich, targeted experience, while web apps are cost-effective and accessible. If you're not sure, we're here to help: we can analyse your needs, design the ideal experience and develop the most appropriate solution.
Contact us today to discuss your project and make the right decision for your business!
