GAIA: Awareness campaigns revolutionised by artificial intelligence
GAIA , GAIA, an organisation committed to animal protection, wanted to digitise and personalise its email awareness campaigns using artificial intelligence. The web application designed enables GAIA members to generate unique emails automatically, personalise them quickly and send them in just a few clicks, while centralising campaign management via an intuitive administrator interface.
Features
- Automatic content generation using AI (OpenAI, Mistral)
- User interface for rapid email customisation
- Sending via native mailbox or third-party services (Gmail)
- Administrator interface for campaign management and activation
- Campaign history, statistics and tracking
- Application developed in .NET / Blazor for optimum compatibility
Before iterates
- Emails created manually with little personalisation
- Significant time required for each shipment
- Difficulties in standardising messages while adapting them
- No centralised campaign management platform
After iterates
- Automated editing with on-the-fly customisation
- Simple interface for members, one-click submission
- Better targeted and more effective campaigns
- A modernised, high-impact mailing experience
Impact of the solution
- Significant increase in recipient engagement
- GAIA teams save time managing campaigns
- Standardizing the message while adapting the tone to the context
- Enhancing GAIA's image as an innovative and committed organisation
Skills used
- .NET / Blazor development
- AI integration (OpenAI, Mistral)
- UX/UI for email marketing tools
- Campaign management architecture
- Automation and email connectors
- Securing user data
Our support
Our team worked with GAIA from the outset on the use cases for artificial intelligence in their campaigns. After modelling the typical user journey, we developed an intuitive application with a dual interface: user and administrator. By integrating OpenAI and Mistral technologies, we were able to offer advanced customisation without complicating the experience. Today, the platform is a turnkey solution that is secure, modern and perfectly suited to digital activism.
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