HeyAlfred is an application dedicated to personal development and productivity, designed to help users manage their goals, habits and daily organisation.
To support its launch, HeyAlfred needed a modern, clear and impactful website, capable of effectively presenting the concept, benefits and features of the application, while reinforcing the product's credibility with future users.
Iterates designed and developed a bespoke showcase site, aligned with the brand's visual identity and optimised for conversion.
Features
- Customised design in line with the HeyAlfred charter
- Clear presentation of key features
- Highlighting the concept and user benefits
- How it works“ section in several stages
- Integrated blog for personal development content
- Mobile, tablet and desktop optimised responsive site
Before iterates
- No official website to present HeyAlfred
- Difficulty in explaining the added value of the product
- No support for marketing and acquisition campaigns
- Limited visibility among the target audience
After iterates
- Professional, attractive website
- A clear, structured and conversion-oriented visitor path
- Solid support for marketing and communication campaigns
- Modern visual presentation to reinforce the product's image
Impact of the solution
- Reinforcing HeyAlfred's credibility
- Increased registrations and interest in the product
- Effective support for pitches, presentations and partnerships
- Better public understanding of the concept
Skills used
- UX/UI design for a showcase website
- WordPress or custom site development and integration
- Content strategy and information structuring
- Technical and editorial SEO optimisation
- Creation of visuals and integration of mockups
Our support
Iterates worked with HeyAlfred from the design stage, defining the structure, key messages and screens, and then developing a modern, responsive platform. We were careful to create an experience that was clear, aesthetically pleasing and aligned with the brand's DNA, enabling HeyAlfred to present itself as a serious and inspiring solution in the field of personal development.
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