O-Reason - Creation of a multilingual e-commerce website
O-Reason has entrusted iterates with the complete overhaul of its website, with the aim of strengthening its digital presence and improving the user experience. The new site, developed with a focus on design and accessibility, combines technical performance and fluid navigation to appeal to a demanding B2B and B2C clientele. It's an elegant, multilingual platform designed to reinforce the brand's credibility and make it easier to access information.
Features
- Elegant, responsive design in line with the brand's graphic charter
- Bilingual interface (French/English)
- Fluid and secure connection
- Help and support links visible from the home page
- Simplified navigation for all user profiles
- SEO optimisation and technical performance
Before iterates
- Poor user experience on mobile and desktop
- dated design that does not reflect the brand's values
- Difficulty accessing information and lack of guided help
- Lack of multilingual versions adapted to target markets
After iterates
- Modern, ergonomic and multilingual website
- Easy access to all information from the first page
- Secure, seamless connection for users
- Professional platform to improve conversion and brand awareness
Impact of the solution
- Increased visitor confidence thanks to clear navigation and uncluttered design
- Improved conversion rate thanks to better accessibility
- Brand image strengthened by a coherent, modern digital platform
- Enhancing the Club's image with a modern, effective digital tool
Skills used
- UX/UI responsive design
- Secure front-end and back-end development
- Multilingual integration
- SEO optimisation and accessibility
Our support
We began this project with an in-depth analysis of the user journey to identify the sticking points of the previous site. Using this as a basis, we came up with a sober, effective design in keeping with the O-Reason brand universe. The technical team developed a high-performance platform that is fast and suitable for all media. We also focused on access security and user assistance, with integrated support content. The result is a modern, reassuring site in line with O-Reason's digital ambitions.
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BNP Paribas, J&J, Worldline/Ingenico, SP Finances and many others rely on us for their digital projects and talent needs.
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