Project created by iterates
RenovSmart wanted to enhance its digital ecosystem with an innovative blog to accompany the launch of its web and mobile platform dedicated to bringing together individuals and companies specialising in renovation and construction. The aim: to provide a source of inspiration and practical advice to raise the profile of professionals and guide users through their projects.
Features
- Clear hierarchy of content: articles, categories, recommendations
- Intuitive navigation with intelligent search
- Linked article modules to increase time spent on the site
After iterates
- Modern, user-friendly blog
- Clear hierarchy of content: articles, categories, recommendations
- Intuitive navigation with intelligent search
- Linked article modules to increase time spent on the site
- SEO optimisation of pages to improve organic positioning and visibility
Impact of the solution
- Attracting qualified traffic through an optimised content strategy
- Improved user engagement through a clear, ergonomic experience
- Generating leads for registered companies through relevant, targeted content
- Strengthening the consistency of the brand image through a graphic identity aligned with Renovsmart
- Optimised organic visibility thanks to solid SEO performance
- Positioning the platform as a benchmark in the renovation and construction sector
Skills used
- Content-oriented UX/UI design, with structuring adapted to blog uses
- Visual design in line with Renovsmart's identity
- WordPress integration and configuration (theme, modules, navigation, categories)
- SEO optimisation (tags, structure, performance, internal linking)
- Writing and optimising content to boost search engine optimisation
- Implementation of dynamic modules (linked articles, intelligent search, recommendations)
- Editorial management and organisation to ensure that the blog can evolve and is easy to administer
Testimonials
They trust us
BNP Paribas, J&J, Worldline/Ingenico, SP Finances and many others rely on us for their digital projects and talent needs.
“Fast, professional, dynamic responses.”
“A tailor-made tool that simplifies work - team available and proactive.”
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