StepChange - Redesign and optimisation of a WordPress site
StepChange approached Iterates to modernise its WordPress site, improve the clarity of its message and optimise navigation for its different audiences: individuals, certified coaches and businesses. The aim was to transform a poorly structured site into a professional, coherent and efficient platform capable of reflecting the value of their coaching programmes and boosting conversion.
Iterates has completely rethought the architecture, design and user experience, while optimising performance and SEO to provide a solid and sustainable foundation.
Iterates delivered a clear, modernised WordPress site designed to facilitate access to information, reinforce StepChange's credibility and provide a digital showcase in line with its positioning.
Features
- Customised design based on the StepChange charter
- Clear content architecture: services, programmes, testimonials, contact
- Integration of a testimonial video on the home page or dedicated page
- Modular sections that are easy for customers to update
- Conversion-optimised contact form
- SEO optimised static pages
- Integrated blog for news and professional content
- Responsive site (desktop, mobile, tablet)
Before iterates
- No clear corporate website to present StepChange
- Difficulty for partners to understand the services on offer
- No digital support for external communication
- Visual identity not given much prominence
After iterates
- Modern, attractive WordPress website that's easy to manage
- A clear message about StepChange's value proposition
- A structured visitor path to help you make contact
- Strong emphasis on services and testimonials
- A powerful communication tool to attract partners and institutions
- Design aligned with the digital identity of the StepChange application
Impact of the solution
- Enhanced credibility with professional bodies
- Improved conversion rate thanks to a clear structure
- Solid support for communication campaigns
- Better visibility thanks to SEO optimization
- Greater consistency between the web application and the institutional online presence
Skills used
- UX/UI design dedicated to the corporate website
- Full WordPress integration (pages, templates, navigation)
- Responsive front-end development based on the StepChange charter
- Technical and editorial SEO optimisation
- Creation of manageable modular sections
Our support
Iterates supported StepChange from the definition of the tree structure to the launch of the site.
We came up with a modern, sober design, then developed a flexible WordPress site that's easy to manage and designed to grow with the brand.
Thanks to this digital showcase, StepChange now has a professional institutional website, This will support its communication, attract more users and strengthen its position with HR and institutional players.
Testimonials
They trust us
BNP Paribas, J&J, Worldline/Ingenico, SP Finances and many others rely on us for their digital projects and talent needs.
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