TGS North America: modern website for international affiliate network
TGS North America wanted to modernise its website to better promote its network of affiliates and members to a professional audience. The aim was to create a clear and engaging platform that makes it easier to discover the benefits of the network, encourages membership and boosts the visibility of existing members.
Features
- Website developed using WordPress for optimum performance
- Intuitive back-office for content management by the TGS team
- Intelligent registration form and automated enrolment workflow
- Interactive table comparing “Global Members” and “Local Affiliates” status”
- Modern, responsive UX/UI design, designed for a B2B audience
- SEO optimisation and fast loading for increased visibility
Before iterates
- Obsolete site, unattractive to a professional audience
- Manual and time-consuming management of membership applications
- Difficulty in clearly presenting the different affiliation statuses
- Limited visibility with North American firms
After iterates
- A modern, engaging platform to promote the TGS network
- Automation of the enrolment process, reducing the internal workload
- Easy navigation to discover the benefits and status of affiliation
- Increasing the number of applications and improving international visibility
Impact of the solution
- Optimised user experience, tailored to the expectations of a B2B audience
- Significant time savings for the TGS team thanks to automation
- Strengthening the network's image among affiliates and potential members
- Scalable technical basis for integrating an extranet or reserved content
Skills used
- WordPress website
- UX/UI design focused on clarity and efficiency
- Automation of membership workflows
- Integration of interactive comparators
- SEO and performance optimisation
Our support
We supported TGS North America from the definition of their needs to the launch of the new site. Through collaborative workshops, we designed a clear architecture and tools adapted to the challenges of an international network. The development was designed to combine technical performance and ease of administration, guaranteeing smooth adoption by the in-house team and an immediate impact on affiliates.
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