TGS asked Iterates to optimise the technical performance and digital experience of its website. The site was slow, lacked fluidity and had a heterogeneous user experience depending on the medium. The aim was to improve the site's speed, stability and perceived quality in order to offer a more pleasant, professional browsing experience in line with modern standards.
Iterates carried out a complete optimisation of the WordPress site, working on structure, performance, UX and SEO best practice to ensure a fast, robust and conversion-focused site.
Iterates improved the entire digital experience by optimising performance, restructuring key content and strengthening visual consistency, to provide TGS with a modern, effective and sustainable website.
Features
- Website developed in React.js for optimum performance
- Intuitive back-office for content management by the TGS team
- Intelligent registration form and automated enrolment workflow
- Interactive table comparing “Global Members” and “Local Affiliates” status”
- Modern, responsive UX/UI design, designed for a B2B audience
- SEO optimisation and fast loading for increased visibility
Before iterates
- Slow site with long loading times
- Poorly optimised pages and complex structure
- Plugin overload creating conflicts and slowdowns
- Inconsistent UX between different pages
After iterates
- Faster, more fluid and technically optimised site
- Reduce unnecessary plugins for greater stability
- Easy navigation to discover the benefits and status of affiliation
- Significant improvement in user experience
Impact of the solution
- Significant performance improvements (speed, stability, SEO)
- More intuitive, pleasant and professional navigation
- Improved engagement rates thanks to a modernised UX
- Enhanced brand image thanks to a more qualitative digital experience
Skills used
- WordPress technical audit and advanced optimisation
- UX/UI design focused on readability and efficiency
- Performance optimisation: caching, scripts, images, structure
- Technical SEO and good accessibility practices
- Close collaboration with TGS teams to ensure operational alignment
Our support
Iterates worked with TGS from the initial audit through strategic recommendations to final optimisation. We cleaned up the WordPress database, restructured content, optimised performance and improved the UX to deliver a reliable, fast and results-oriented site. Thanks to our comprehensive support, TGS now has a high-performance, sustainable platform that is ready to support future digital developments.
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