Retail & e-commerce IT development agency

The retail and e-commerce is undergoing major change. Our made-to-measure solutions are helping to boost sales, optimise logistics and improve the customer experience through high-performance digital tools.

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Digitalisation of the sector
retail and e-commerce

La digital transformation has become essential for retailers. Consumers expect seamless, omnichannel and personalised experiences. iterates helps retailers take advantage of digital technologies to remain competitive and strengthen their customer relationships.

The challenges of the digital transformation of retail businesses

Physical and online retailers face a number of challenges:

• Omnichannel sales and stock management.
• Integration of secure payment systems.
• Adapting to new modes of consumption (delivery, click & collect, subscriptions).

Iterates develops customised software to meet these challenges. Find out more about our expertise in web development and process automation.

The impact of digital tools on the customer experience

Digital tools are transforming the shopping experience. Thanks to mobile applications, e-commerce platforms and artificial intelligence, it is now possible to :

• Personalise product recommendations.
• Optimising the online and in-store shopping experience.
• Build customer loyalty through interactive and connected programmes.

iterates designs retail mobile applications and high-performance e-commerce platforms.

Trends and innovations in connected commerce

Le connected commerce is evolving rapidly with the emergence of new technologies:

• Omnichannel as an essential standard.
• The integration of’IA for personalisation and sales forecasting.
• The development of specialist marketplaces and complete digital ecosystems.

Iterates is fully in line with this dynamic, combining technological innovation and sector expertise to create digital solutions that meet the needs of modern retailers.

Schedule a meeting with our experts to discuss your retail & e-commerce project.

iterates

Our solutions for retail and e-commerce

iterates develops innovative digital solutions to meet the specific needs of physical retailers, e-commerce sites and marketplaces. Our tools combine technical performance, user experience and scalability.

Development of e-commerce platforms and marketplaces

The e-commerce platforms and marketplaces are essential to attracting new customers and increasing sales. iterates designs robust, customised solutions for managing :

• Complex product catalogues.
• Secure payment systems.
• Integration with logistics and digital marketing.

Retail mobile applications and customer loyalty

The retail mobile applications reinforce the proximity with your customers by offering them a personalised experience. They enable :

• View products and promotions.
• Management of digital loyalty cards.
• Tracking orders and deliveries.

Iterates can help you design intuitive apps thanks to its expertise in mobile development.

Automation of sales and logistics processes

L’automation improves efficiency and reduces operating costs. Our solutions automate :

• Stock and supply management.
• Real-time order processing.
• Marketing and CRM campaigns.

Find out how our automation service can transform your business operations.

Customised software for omnichannel management

Every retailer has unique needs. iterates designs customised software to centralise the management of online and in-store sales. Our solutions facilitate :

• Real-time performance monitoring.
• Synchronisation between ERP, CRM and e-commerce tools.
• A seamless customer experience between digital and physical channels.

Let's discuss your digital project and find the best solution for your business.

Why choose iterates for your digital transformation?

Choosing iterates means surrounding yourself with a IT development agency with expertise in retail and e-commerce, We're able to design bespoke digital solutions and support retailers in their digital strategy.

Technical expertise adapted to online and in-store commerce
User experience and optimising the customer journey
Strategic guidance and ongoing support
Technical expertise adapted to online and in-store commerce

Technical expertise adapted to online and in-store commerce

Our teams have mastered the latest technologies to develop e-commerce platforms, mobile applications and bespoke software.
We guarantee high-performance, scalable solutions designed to meet the specific requirements of the e-business and physical commerce.

User experience and optimising the customer journey

User experience and optimising the customer journey

L’user experience (UX) is at the heart of our solutions. We design fluid, intuitive and engaging customer journeys to maximise customer satisfaction and increase conversions.

Our design team UX/UI design experts creates accessible and efficient interfaces, adapted to the needs of modern retailing.

Strategic guidance and ongoing support

Strategic guidance and ongoing support

iterates is not limited to development: we support our customers in the digital strategy and provide continuous support after the launch.
We offer :

• Regular updates.
• Proactive technical maintenance.
• Performance monitoring to guarantee the long-term viability of your digital solutions.

Schedule a meeting with our experts and find out how iterates can become your trusted digital partner.

Case studies and completed projects

iterates has already worked with a large number of retail and e-commerce chains. Our projects demonstrate our ability to design high-performance solutions that improve sales, optimise logistics and strengthen customer loyalty.

Successfully developed e-commerce platforms

We have worked with companies wishing to modernise or create their e-commerce platform. These projects include :

• Managing complex product catalogues.
• Integration of secure payment systems.
• Optimising the customer journey to increase conversions.

Our solutions guarantee solid performance and scalability to keep pace with store growth.

Retail applications to improve customer engagement

For physical brands and franchises, we have designed retail mobile applications enabling :

• Create digital loyalty programmes.
• Facilitate online and in-store shopping.
• Increase interaction with customers through notifications and personalised offers.

These digital solutions are helping to build customer loyalty and modernise the customer experience.

Let's discuss your retail & e-commerce project

The future of commerce depends on a solid and appropriate digital strategy. Whether you are a physical shop, an omnichannel retailer or a marketplace, digitalization is an essential lever for increasing your sales and improving the customer experience.

As a’IT development agency specialising in retail and e-commerce, iterates can help you design and implement innovative digital solutions: e-commerce platforms, mobile applications, customised software and process automation.

Our aim: to help you stay competitive in a constantly changing market.

Schedule a meeting with our experts and discover how iterates can accelerate your digital transformation in retail and e-commerce.

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FAQ
Frequently asked questions
Why is digitalisation essential for retail and e-commerce?

Digitalisation in retail and e-commerce is no longer an option: it has become an essential lever for remaining competitive and meeting consumer expectations. It allows you to :

• Improving the customer experience Thanks to e-commerce sites, mobile applications and omnichannel channels, customers have seamless access to products and services, 24 hours a day.
• Optimising sales and stock management Digital solutions enable real-time monitoring, limiting stock shortages and facilitating logistics.
• Personalise your offers The use of data (big data, AI) to make targeted recommendations and increase the conversion rate.
• Strengthening communication and loyalty Digital loyalty programmes: newsletters, push notifications and digital loyalty programmes create a direct and lasting link with customers.
• Improving operational efficiency Process automation (payments, invoicing, returns management) to reduce costs and errors.

In short, digitalisation is enabling retail players to better understand their customers, sell more effectively and adapt to market changes.

Schedule an appointment with our experts to accelerate the digitalisation of your business.

What types of solutions does Iterates offer retailers and marketplaces?

Iterates supports traditional retailers, online shops and marketplaces in their digitisation through the development of made-to-measure solutions. Our expertise includes :

• Customised e-commerce sites : platforms tailored to your sector, integrating catalogue management, intelligent shopping baskets, secure payment and order tracking.
• Mobile applications for retail : iOS, Android and PWA solutions to enhance the customer experience, boost sales and build loyalty.
• Customised marketplaces creation of multi-seller platforms with stock management, centralised payments, commissions and reporting tools.
• CRM and customer relations tools customer tracking, marketing campaign automation, returns management and digital loyalty programmes.
• Automation solutions including intelligent stock management, real-time notifications, logistics integration and automated reporting.
• Artificial intelligence and big data personalized recommendations, analysis of buying behaviour and sales forecasts.

These solutions enable retailers and marketplaces to improve efficiency, increase sales and offer a fluid and innovative user experience.

What are the current trends in e-commerce?

E-commerce is constantly evolving: here are the latest developments major trends in 2025 that retailers, marketplaces and brands cannot ignore:

1. Personalisation through AI / intelligent recommendations
   Artificial intelligence now makes it possible to offer personalised product recommendations, intelligent search engines and dynamic content on product pages, tailored to the user's profile.
2. Social commerce & immersive content
   Social commerce (shopping via Instagram, TikTok, etc.), live shopping, influencers and user-generated content (UGC) are gaining ground. We are also seeing increased use of augmented reality (AR) or 3D visualisation to help consumers visualise products more clearly.
3. Enhanced omnichannel experience
   Consumers expect consistency between channels: physical shop, website, mobile, social networks. The “click & collect” model, in-store returns and real-time stock integration are all important developments.
4. Flexible payment & various purchase options
   Pay-later, subscriptions, payment facilities, secure mobile payment options, wallets, etc. These methods boost conversion by reducing the barriers to purchase.
5. Security, data protection & trust
   With consumer concerns around privacy, data protection and transactions, brands need to be transparent and incorporate strong security measures, encryption, regulatory compliance (e.g. RGPD), etc.
6. Mobile first & UX optimisation
   Mobile traffic continues to dominate. Shops need to offer fast, intuitive mobile sites and apps, with simplified purchase paths and reduced loading times.
7. Responsible trade and sustainability
   Consumers increasingly expect brands to be ethical: eco-friendly packaging, responsible sourcing, transparency in the production chain, repair or resale options.

If you want to incorporate these trends into your strategy, our teams at Iterates can help you to develop customised web or mobile applications, or customised marketplaces that take advantage of AI, social commerce and a fluid mobile UX.
➡️ Contact us to discuss the implementation of these innovations in your shop or marketplace.

What advantages does a custom-developed e-commerce platform or marketplace offer?

A platform customised e-commerce or marketplace offers a number of advantages over standard solutions (Shopify, WooCommerce, etc.):

• A unique and differentiating customer experience The interface is designed according to your needs and those of your customers, with an optimised purchase path and personalised UX/UI.
• Flexibility and scalability The ability to add new functionalities (multiple payments, logistics integration, loyalty programmes, AI modules) as your business grows.
• Seamless integration with your business tools Direct connection to your CRM, ERP, invoicing or stock management software to centralise all your data.
• SEO optimisation and technical performance A development adapted to guarantee speed, security and better natural referencing.
• Enhanced security Data protection: application of best practice (encryption, RGPD, strong authentication) to protect customer data and transactions.
• Sustainable competitive advantage A unique marketplace or e-commerce site that reflects your brand identity and sets you apart from the competition.

In short, a tailor-made solution ensures total control, sustainable growth and improved profitability.

Why develop a retail mobile application for your store?

Developing a customised mobile retail application has become a strategic asset for retailers looking to strengthen their customer relationships and boost sales. The main advantages are :

• Close to customers The application gives you a direct presence on consumers' smartphones, with push notifications to promote your offers and build loyalty.
• A fluid and engaging user experience intuitive navigation, catalogue browsing, fast ordering and secure payment enhance the shopping experience.
• Personalisation and loyalty Thanks to data analysis, you can offer tailored recommendations, digital loyalty programmes and targeted promotions.
• Integrated omnichannel The application can connect to your e-commerce site, your stocks and your physical points of sale to offer continuity of service (e.g. click & collect, order tracking).
• Increase in sales By making shopping easier and creating a direct relationship with your customers, a mobile application helps to increase the frequency and average value of orders.
• Competitive advantage In a saturated market, a tailor-made retail mobile app strengthens your brand image and differentiation.

In short, a retail mobile application allows you to transform your brand into a connected, modern and customer-focused platform.

How does automation optimise sales and logistics?

Automation in retail and e-commerce is a powerful lever for improving commercial and operational efficiency. It operates at several levels:

• Sales optimisation :
  • Automated management of promotions, customer reminders and multi-channel marketing campaigns.
  • Real-time product recommendations based on user behaviour (AI & big data).
  • Automatic push notifications, emails and SMS messages to boost conversions and loyalty.
• Intelligent logistics :
  • Real-time stock monitoring with automatic alerts to avoid stock-outs.
  • Optimised order management (preparation, dispatch, tracking) thanks to the integration of ERP and CRM systems.
  • Automate returns and refunds to save time and improve customer satisfaction.
• Reduce costs and errors :
  Automation limits manual tasks, reduces the risk of errors and allows teams to concentrate on high added-value activities.

In short, automation enables retailers and marketplaces to sell more efficiently, manage their stocks better and deliver faster, while improving customer satisfaction.

Make an appointment to explore how automation can transform your sales and logistics.