IT development agency Marketing & Sales

Digitalisation marketing and sales has become essential for companies wishing to remain competitive and close to their customers. It is profoundly transforming the way we communicate, sell and build loyalty. Its main benefits are :

• Increased visibility Thanks to websites, social networks, digital campaigns and marketplaces, brands can reach a much wider audience.
  
  
• Better customer knowledge Digital tools: digital tools make it possible to collect and analyse data (big data, CRM) in order to better understand buying behaviour and adapt offers.
  
  
• Personalising the experience Targeted marketing campaigns, product recommendations and optimised user journeys increase engagement and conversion.
  
  
• Process automation Email marketing, lead generation, sales follow-up and sales management can all be automated, reducing costs and increasing efficiency.
  
  
• Omnichannel Digitalisation ensures continuity between physical and online points of sale, offering customers a fluid, consistent experience.
  
  
• Real-time performance measurement Thanks to analytics tools, companies can quickly adjust their marketing and sales actions.
  
  

In short, digitisation is a strategic leverage to attract, convert and retain customers, while optimising marketing and sales investment.
Schedule an appointment to accelerate the digitalisation of your marketing and sales processes.

Iterates designs customised digital solutions to help companies improve their marketing and sales performance. Our tools are designed to attract more customers, optimise sales and strengthen customer loyalty. Our expertise includes :

• Web and mobile applications for customer relations : customer portals, These include a range of tools for tracking prospects and order management platforms.
  
  
• Custom CRM Our solutions: tailor-made solutions for managing contacts, automating follow-ups, tracking sales and analysing sales performance.
  
  
• Marketing automation tools Intelligent email campaigns, push notifications, advanced segmentation and integration with your communication channels.
  
  
• Data and reporting platforms Real-time dashboards to measure the effectiveness of marketing campaigns, monitor KPIs and manage sales teams.
  
  
• E-commerce solutions and marketplaces Developing platforms tailored to the needs of retailers and their specific B2B or B2C requirements.
  
  
• Artificial intelligence and big data analysis of customer behaviour, product recommendations, lead scoring and sales forecasts.
  
  

In short, Iterates helps marketing and sales teams to digitise their processes, better understand their customers and increase their sales.

Digital tools have become essential for boosting marketing performance. They enable data to be transformed into action levers and optimise the effectiveness of campaigns.

• Better customer knowledge Thanks to CRM and data analytics solutions, it is possible to analyse buying behaviour and user journeys and target marketing actions more effectively.
  
  
• Campaign automation personalised emailings, push notifications, automated scenarios and multi-channel management save time and increase ROI.
  
  
• Optimising communication Social networks, marketing automation and chatbots offer direct points of contact with prospects and customers that are available 24/7.
  
  
• Customised offers Artificial intelligence and big data make it possible to adapt product recommendations and offer tailor-made messages, improving engagement.
  
  
• Real-time monitoring and measurement Digital tools: digital tools offer clear dashboards to measure the impact of actions, adjust campaigns quickly and continually improve performance.
  
  
• Improved conversion By optimising the user experience (UX/UI), digital tools make buying easier, reduce abandonment rates and increase sales.
  
  

In short, digital tools enable marketing teams to target better, act faster and generate more value.

A CRM made to measure is a strategic tool for sales teams, because it adapts perfectly to the specific needs and processes of each company. Unlike generic solutions, it offers decisive advantages:

• Centralising customer data All your information (contacts, prospects, exchange histories, contracts) is grouped together on a single platform, accessible in real time.
  
  
• Automation of repetitive tasks Sales: management of reminders, follow-up of leads and sales reporting are automated, allowing sales staff to concentrate on selling.
  
  
• Performance monitoring and KPIs personalised dashboards for analysing productivity, measuring campaign effectiveness and adjusting sales strategy.
  
  
• Total customisation CRM is designed to integrate your internal processes, your sales cycles and your specific needs (B2B, B2C, multi-channel).
  
  
• Closer collaboration Better communication between marketing and sales teams thanks to integrated workflows and real-time data sharing.
  
  
• Scalability CRM can evolve with your business, incorporating new functions as your needs grow.
  
  

In short, a Custom CRM is a growth driver that enables sales teams to save time, improve customer relations and increase sales.

Automation is now a real performance driver for marketing and sales teams. It saves time, improves accuracy and enhances the effectiveness of the actions taken.

• Save time on repetitive tasks These include customer follow-ups, email campaigns, lead management, the creation of quotes and data updates.
  
  
• Improve commercial responsiveness Automated scenarios mean that prospects receive rapid, personalised responses, increasing the chances of conversion.
  
  
• Optimising marketing campaigns Automatic segmentation, intelligent emailing and push notifications mean you can send the right message at the right time.
  
  
• Reinforcing personalisation automation coupled with AI analyses customer behaviour to adapt offers, recommendations and promotions.
  
  
• Real-time monitoring and reporting automated dashboards to measure the performance of sales and marketing actions without manual re-entry.
  
  
• Marketing - sales alignment Thanks to integrated workflows, sales staff receive qualified leads directly from marketing campaigns.
  
  

In short, automation is transforming teams into more agile, productive and results-oriented forces, while improving the customer experience.

The applications for the sales force have become an essential tool for boosting sales performance and improving the customer experience. They offer a number of tangible benefits:

• Instant access to customer information Sales: mobile sales staff have access to all the essential data (transaction history, quotes, contracts, orders) so they can be more responsive and efficient during meetings.
  
  
• Improved monitoring and productivity Mobile applications enable actions (visits, notes, reminders) to be recorded directly in the field, without double entry.
  
  
• Optimising the sales cycle With features such as electronic signatures, quote management and real-time order entry, processes are accelerated.
  
  
• Closer collaboration CRM: applications connected to CRM facilitate communication between the marketing and sales teams, and ensure that information is shared more effectively.
  
  
• Real-time support notifications, interactive product catalogues, presentations and marketing content that can be accessed at any time.
  
  
• Improving the customer experience Thanks to rapid responses, greater personalisation and more fluid sales management, customer satisfaction and loyalty are enhanced.
  
  

In short, a customised mobile application for the sales force allows you to save time, increase the conversion rate and create a more qualitative customer relationship.

Schedule an appointment to equip your sales force with a high-performance mobile application.