In 2025, X (formerly Twitter) Twitter remains a powerful social network for gaining visibility, finding potential customers and developing your brand awareness. With the evolution of X's algorithm, brands, freelancers and community managers need to rethink their Twitter strategy to reach a wider audience, convert users into followers, and capture attention in real time.
With tweets, threads, strategic visuals and hashtags, it's possible to stand out on Twitter in 2025 - as long as you follow trends, create relevant content and post regularly. Whether you want to promote products or services, share a blog post or simply build a loyal community, the key lies in understanding X's algorithm, managing your profile and optimising your posts.
In this article, you'll discover strategies for breaking through, how to use Twitter Analytics, which types of content to focus on, how to identify effective hashtags, and why interactions, retweets and even the choice of a good profile photo can make all the difference.
By understanding key performance indicators, using the right hashtags and adapting your Twitter strategy, you can break through on X in 2025 and create an engaged community around your account.
Understanding the X algorithm in 2025: the basis for growth
Twitter algorithm vs X algorithm: what's changed?
Since its name change, X (formerly Twitter) has overhauled its recommendation system. X's algorithm, which is much more complex than Twitter's, is based on engagement, the relevance of tweets, the frequency of interactions and the ability to capture users' attention in the first few seconds.
In 2025, publishing regularly is no longer enough. You need to deliver the right content, at the right time, in line with trends and tailored to your target audience. The X accounts that succeed are those that personalise their approach and adjust the tone, format and frequency to their community.
Performance indicators to monitor
To adjust your strategy, it is crucial to correctly interpret the key performance indicators. Twitter Analytics provides valuable data on engagement, reach, followers, retweets and clicks to your website.
This data helps you to assess the effectiveness of your tweets and threads, and to identify the content that really converts potential customers. Regular analysis allows you to optimise your publication schedule.
The rise of threads and visual content
The threads are still one of the most effective formats for gaining visibility. They allow you to tell a story, demonstrate your expertise or share a series of publications. Accompanied by engaging visuals, they boost interaction with your audience.
You can also use X publications to test different formats: carousels, videos, GIFs, screenshots... The more you diversify, the more likely you are to hit the right target.
Develop an effective marketing strategy on X
Create a professional and engaging X profile
Your profile must inspire confidence and clearly reflect your activity. A professional profile photo, a punchy bio and a link to your website are essential to establish your credibility.
Add a tracked link to a dedicated landing page to capture leads from the first click. This will enable you to measure the direct impact of your Twitter strategy on your conversions.
Follow trends and personalise your content
To break into X, it is crucial to follow conversations and adapt your content according to trends. Use popular hashtags, identify those specific to your sector, and adjust your messages according to current events or the time of day.
Tailoring each tweet to your target audience considerably increases your chances of engagement. Optimisation now applies to format, tone, timing and the’alignment with interests of your subscribers.
Using the right tools to succeed on X
There are many tools you can use to improve your visibility on X: tweet schedulers, performance analysis, visual creation, interaction management, etc. Solutions such as TweetDeck, Hypefury or Buffer help you structure your publications and refine your strategy using the data collected.
These tools also allow you to test advertising campaigns on X, segment your audience and refine your actions according to performance indicators.
Generate engagement and attract customers with X
Interaction: the key to success on X
In 2025, X's algorithm will value tweets that generate rapid interactions likes, retweets, comments, thread shares... Each action increases your visibility in the user's network, broadening your reach and attracting new potential customers.
Encourage engagement with clear calls to action, ask questions, create polls or launch discussions on trending topics. This signals to the algorithm that your content is relevant.
Working with influencers or complementary accounts
An effective strategy for gaining visibility is to work with influencers or interact with active accounts in your niche. Their followers often share the same interests as your target audience, and these visible exchanges build bridges to your profile.
These can be cross-retweets, collaborative threads, mentions or live interviews. This is a very powerful method for brands that want to gain notoriety and build trust.
Turning subscribers into customers
Once your audience is engaged, it's time to convert. Share clear offers in your tweets, redirect to your sales pages, or use contact links. Marketing on X isn't just about publishing: it's about building a a lasting relationship of trust.
With a solid strategy, regular content and intelligent use of hashtags, you can not only break through on X, but also generate real business and build long-term customer loyalty.
Conclusion: Breaking through on X in 2025, an opportunity to be seized
In 2025, breaking through on X is no longer reserved for big brands or digital experts. By understanding the algorithm, exploiting hashtags, threads and above all visuals, every user can capture the attention of their audience and build a qualified community.
Success is based on the rigorous application of good practice: regular publication, personalised messages, trend monitoring and performance analysis. The tools integrated into X Premium, such as advanced statistics and algorithmic highlighting, can also amplify the reach of your posts.
