In 2025, X (formerly Twitter) remains a powerful social network for gaining visibility, finding potential customers and increasing brand awareness. With the evolution of X's algorithm, brands, freelancers and community managers need to rethink their Twitter marketing strategy to reach a wider audience, convert Twitter users into followers, and capture users' attention in real time.
With strategic tweets, threads, visuals and hashtags, it's possible to break through on Twitter in 2025, as long as you follow trends, create relevant content on X, and publish consistently. Whether you want to promote products or services, share a blog post, or simply build a loyal audience, the key lies in understanding the Twitter algorithm, managing your Twitter profile, and optimising your posts.
In this article, you'll discover strategies for breaking through, how to use Twitter Analytics, which types of content to focus on, how to identify effective hashtags, and why interactions, retweets and even the choice of a good profile photo can make all the difference.
By understanding key performance indicators, using the right hashtags and adapting your Twitter strategy, you can break through on X in 2025 and build an engaged community around your Twitter account, or rather, X account.
Understanding X's algorithm in 2025: the basis for breaking through
Twitter algorithm vs X algorithm: what has changed?
Since its rebranding, X (formerly Twitter) has radically changed its recommendation system. X's algorithm, which is much more complex than the traditional Twitter algorithm, is based on engagement, tweet relevance, recurring interactions and the ability to capture users' attention from the very first seconds.
This means that to break through on Twitter in 2025, it's no longer enough to tweet regularly. You need to publish the right kind of content, at the right time, in line with trends, and tailored to your target audience. Successful X accounts are those that personalise their approach and adapt their tone, format and frequency to their audience.
Key performance indicators to monitor
To adjust your Twitter strategy, it's crucial to interpret your key performance indicators correctly. Twitter Analytics provides valuable data on engagement, reach, followers, retweets and clicks to your website.
These indicators help you to assess the effectiveness of your tweets and threads, and to identify the content that is really converting potential customers. Regular analysis will help you identify what's working and optimise your editorial calendar.
The rise of threads and visuals
Threads remain one of the most effective formats for gaining visibility. They allow you to tell a story, demonstrate your expertise or share a series of blog articles. Combined with engaging visuals, they can significantly boost the engagement of your target audience.
You can also use publications on X to try out different formats: carousels, videos, GIFs, screenshots, etc. The more you vary your content, the greater your chances of reaching Twitter users with the right message.
Building an effective marketing strategy on X
Define a professional and engaging Twitter (X) profile
Above all, your X account must inspire confidence and clearly reflect your activity. A professional profile photo, a punchy bio and a link to your website are essential to give your presence credibility. It is often these elements that encourage users to follow you and interact with your tweets.
Also add a tracked link to a dedicated landing page to capture potential customers from the very first click. This will enable you to measure the direct impact of your Twitter marketing strategy on your conversions.
Track trends and personalise your content
If you want to make it big on X in 2025, you need to follow the conversations and adapt your content to the trends. Use the most popular hashtags, find those related to your sector, and adjust your message according to current events or the time of day.
Tailoring each tweet to your target audience greatly improves the chances of engagement. It's not just the format that needs to be optimised, but also the tone, the timing and the link with your followers' interests.
Use tools to drill on X
There are many tools available today to boost your visibility on X: planning tweets, analysing performance, creating visuals and managing your interactions. Using a tool like TweetDeck, Hypefury or Buffer allows you to organise your publications more effectively and adjust your Twitter strategy according to the feedback you receive.
These tools also help you to test advertising campaigns on X, segment your target audience and refine your actions according to key performance indicators.
Generate engagement and attract customers with X
Interaction, the key to breaking through on X
On X in 2025, the algorithm favours tweets that generate rapid interaction: likes, retweets, comments, shares in threads. Every action taken by a user increases your visibility in their network, enabling you to expand your audience and reach potential new customers.
Encourage engagement with clear calls to action, ask questions, create polls, or start discussions around popular topics. This shows the algorithm that your content on X is relevant, and increases your chances of being featured.
Working with influencers and complementary accounts
An effective strategy for gaining visibility is to collaborate with influencers or interact with active accounts in your niche. The followers of these profiles are often close to your target audience, and your visible exchanges can build bridges to your Twitter account.
This can be done through cross-retweets, shared threads, mentions or real-time interviews on shared subjects. This is a particularly powerful lever for brands that want to raise their profile and inspire trust.
Turn your subscribers into customers
Once your audience is engaged, it's time to convert them. Make clear offers in your tweets, redirect to sales pages or use contact links. Marketing on X isn't just about publishing: it's also about creating a lasting bond of trust.
With the right marketing strategy, regular content and intelligent use of hashtags, you can not only break through on X, but also generate real business - and build long-term customer loyalty.
Conclusion: breaking through on X in 2025, an opportunity to be seized
In 2025, breaking through on X isn't just for big brands or digital experts. With a good understanding of X's algorithm, intelligent use of hashtags, threads and above all visuals, every user can capture the attention of their audience and build a qualified following.
Success is based on the rigorous application of good practice: publishing regularly, personalising messages, following trends and analysing performance methodically. The tools built into X Premium, such as advanced statistics and algorithmic prioritisation, can also boost the reach of your publications.
Finding potential customers via X becomes a real business opportunity, provided you adapt your marketing strategy to this new dynamic and conversational environment.
It's time to turn your X account into a lever for conversion and growth.
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