AluFab, a company specialising in aluminium frames, has launched an e-commerce activity dedicated to the sale of window sills and accessories. iterates has designed a bespoke platform to digitalise this B2B branch, with a site designed for professional use and complex logistics.
Features
- Custom e-commerce site (Stylus, PHP)
- Stripe integration for secure payments
- Basket management, favourites, collection from workshop or delivery
- Automated order emails
- Electronic signature module for withdrawal
- Maintenance mode and CSV import/export
- Integrated catalogue of 600 products before going online
Before iterates
- No digital channels for the new business
- Manual management of orders and payments
- Product catalogue not available online
- Customer experience not adapted to professional use
After iterates
- Intuitive and reliable e-commerce platform
- Automated ordering and invoicing processes
- Save administrative time and improve traceability
- Enhanced brand image thanks to a simple, effective design
Impact of the solution
- Get products to market quickly with an optimised experience
- Complete digitisation of the sales process
- Better stock management and customer follow-up
- Strengthening the brand's credibility in its new market
Skills used
- E-commerce development (Stylus, PHP)
- Integration of payment solutions (Stripe)
- B2B-oriented UI/UX Design
- Automated e-mailing and electronic signatures
Our support
We worked closely with AluFab to understand the specifics of its B2B model. The team designed a bespoke e-commerce architecture, integrating a complex catalogue with tailored logistics processes. Every feature was designed to simplify customer and back-office management. The design was tailored to the expectations of the target market, guaranteeing fluid, reassuring navigation right from the launch of the site.
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