OPC Embuild Hainaut - Creation of the website
Embuild Hainaut is a trade association dedicated to players in the construction and installation sector.
Its aim is to provide administrative, economic, legal, social and technical advice, as well as running an ecosystem of training courses and events. Our mission was to restructure and enhance the online presentation of their services and activities in order to improve access to information, raise the profile of upcoming events, and provide a better understanding of the services on offer to their members and partners.
Features
- Optimised structuring of the «Services», «Events», «Training» and «Publications» pages.
- Visibility of useful information for members, prospects and partners
- Clear presentation of the training courses available and the advice offered by the association.
- Promotion of upcoming festive events, information sessions and webinars.
Before iterates
- The site did not fully capture the range of services and benefits available to companies in the sector.
- Key information on services, events and resources was not sufficiently structured for a wide audience.
- Some content was difficult to access or insufficiently promoted.
After iterates
- A clear, structured presentation of Embuild Hainaut's services (advice, training, publications, events).
- Better promotion of upcoming and past events, making it easier for members and prospective members to get involved.
- Content organised to promote Embuild Hainaut's role to professionals and partners.
Impact of the solution
- Clearer and more effective communication about Embuild Hainaut's services and actions.
- Access to information has been greatly simplified for professionals in the sector.
- Increased visibility of events and training, boosting member involvement.
- Greater appeal to prospects and future partners.
- Strengthened position as a key player for construction companies in the region.
Skills used
- Analysing and prioritising business information.
- UX/UI to facilitate navigation and access to key services.
- User-oriented content strategy and professionalisation of sections.
Our support
We helped Embuild Hainaut to analyse and reorganise its online content in order to promote its services, events and resources. Our approach included auditing the existing site, defining a more intuitive tree structure, rewriting and optimising key information, and putting in place a structure that highlights the needs of the site's members and visitors. We worked closely with the client's team to ensure consistency between the digital communications strategy and the association's operational objectives, while making the user experience more fluid and engaging.
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