Project created by iterates

StepChange - Redesign and optimisation of a WordPress site

StepChange is a platform dedicated to professional coaching, retraining and career development. To strengthen its digital presence and present its programmes more effectively, StepChange needed a modern, clear corporate website capable of showcasing its human approach and expertise.

Iterates has designed and developed a comprehensive showcase site, making it easy for individuals, coaches and partner institutions to understand the services on offer and access essential resources.

Websites

Features

Tailor-made design in line with the StepChange identity
Dedicated pages: services, itineraries, programmes, testimonials
Integration of videos and feedback
Conversion-optimised contact form
Fluid navigation and clear architecture
Blog for professional content and news
Mobile / tablet / desktop responsive website
Technical and editorial SEO optimisation of main pages

Before iterates

After iterates

Professional, clear and engaging website
A modernised, more credible brand image
Enhanced presentation of StepChange values and programmes
Digital support ready for marketing campaigns and partnerships
Flexible structure for new pages or services
Smooth, information-focused visitor flows

Impact of the solution

Greater online visibility and enhanced credibility
Increased contacts and expressions of interest
Clear, accessible presentation of StepChange services
Promoting the platform's position among HR players
Essential support for commercial and institutional development

Skills used

UX/UI design adapted to institutional challenges
WordPress integration or custom site as required
Content strategy and information structuring
SEO optimisation (structure, text, performance)
Responsive development and performance optimisation

Our support

Iterates helped StepChange define the site's structure, create the screens and develop all the pages. We designed a site that is modern, accessible and aligned with the StepChange identity, to provide a professional and scalable digital showcase for the platform to amplify its impact.