StepChange - Redesign and optimisation of a WordPress site
StepChange is a platform dedicated to professional coaching, retraining and career development. To strengthen its digital presence and present its programmes more effectively, StepChange needed a modern, clear corporate website capable of showcasing its human approach and expertise.
Iterates has designed and developed a comprehensive showcase site, making it easy for individuals, coaches and partner institutions to understand the services on offer and access essential resources.
Features
- Tailor-made design in line with the StepChange identity
- Dedicated pages: services, itineraries, programmes, testimonials
- Integration of videos and feedback
- Conversion-optimised contact form
- Fluid navigation and clear architecture
- Blog for professional content and news
- Mobile / tablet / desktop responsive website
- Technical and editorial SEO optimisation of main pages
Before iterates
- No solid corporate website to present StepChange
- Difficulty for users to understand services and routes
- Visibility problems with institutions and partners
- No web support for the platform's marketing campaigns
After iterates
- Professional, clear and engaging website
- A modernised, more credible brand image
- Enhanced presentation of StepChange values and programmes
- Digital support ready for marketing campaigns and partnerships
- Flexible structure for new pages or services
- Smooth, information-focused visitor flows
Impact of the solution
- Greater online visibility and enhanced credibility
- Increased contacts and expressions of interest
- Clear, accessible presentation of StepChange services
- Promoting the platform's position among HR players
- Essential support for commercial and institutional development
Skills used
- UX/UI design adapted to institutional challenges
- WordPress integration or custom site as required
- Content strategy and information structuring
- SEO optimisation (structure, text, performance)
- Responsive development and performance optimisation
Our support
Iterates helped StepChange define the site's structure, create the screens and develop all the pages. We designed a site that is modern, accessible and aligned with the StepChange identity, to provide a professional and scalable digital showcase for the platform to amplify its impact.
Testimonials
They trust us
BNP Paribas, J&J, Worldline/Ingenico, SP Finances and many others rely on us for their digital projects and talent needs.
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