Time & Triumph - Taking over an e-commerce project
Time & Triumph is a brand looking to develop a high-performance e-commerce site to sell its collections. The initial project, started by an external service provider, had a number of limitations: an incomplete structure, insufficient performance, technical bugs and an incomplete user experience.
Iterates was commissioned to take over the project, stabilise the existing system and finalise the platform to ensure a smooth, reliable shopping experience in keeping with the brand's premium image.
Features
- Complete stabilisation of the existing site
- Redesign of purchase paths (home → product → basket → checkout)
- Catalogue optimisation, product sheets and variants
- Improved performance (speed, loading, fluidity)
- Setting up the SEO basics (metadata, structure, indexing)
- Mobile optimisation for a simple, intuitive shopping experience
Before iterates
- E-commerce site unstable and difficult to maintain
- Blocking technical bugs (products, basket, navigation)
- Confusing and unoptimised user experience
- Poor performance, risk of shopping basket abandonment
After iterates
- Reliable, fast and easy to manage online shop
- Clearer user paths and improved conversion rates
- A better-structured, more attractive catalogue
- Solid basis for future developments (marketing, CRM, catalogue extension)
Impact of the solution
- Drastic reduction in bugs and technical incidents
- Increased conversions thanks to a simplified buying process
- Better brand perception thanks to a more professional site
- Better brand perception thanks to a more professional site
Skills used
- Technical audit of existing site
- Conversion-oriented UX/UI design
- Front-end & back-end e-commerce development
- Integration of payment methods and order management
Our support
Iterates took over the e-commerce project, stabilising the existing system, optimising the user experience and finalising the entire purchasing process. We modernised the interface, corrected technical problems and ensured a clean roll-out, giving Time & Triumph a reliable, high-performance online shop ready to support its growth.
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