In the competitive professional coaching sector, StepChange has set itself apart by developing a unique methodology based on a clear, visual diagnostic tool, accompanied by targeted coaching, to help professionals rediscover meaning and fulfilment in their careers.
But like many innovative start-ups, the company needed a technical partner capable of transforming its vision into a robust and credible platform.
The goal: to go from MVP to a professional platform
“The main objective of our collaboration was to move from an MVP to a much more mature version of our platform”, explains’StepChange team. This transformation was more than just a technical update: it involved completely structuring the product to provide real added value for user coaches.
The stakes were high. StepChange enables coaches to offer an innovative method of attracting new customers, whether individuals or businesses, thanks to a unique, visual tool that sets them apart from the competition.
To achieve this ambition, the platform had to live up to the expectations of coaching professionals and be capable of attracting large companies and organisations. To find out more about StepChange, watch their video feedback:
A technical partnership that makes all the difference
What stood out for StepChange in this collaboration was Iterates“ approach: ”What we appreciated most was the agency's role as an active partner throughout the project". This consultancy and strategic support goes far beyond mere technical development.
The Iterates team didn't just execute the specifications: it challenged the product choices, provided a clear vision and combined a range of expertise to optimise the end result. This collaborative approach is particularly valuable for companies in a growth phase who need an expert external view to refine their product strategy.
Multidisciplinary expertise at the service of innovation
At Iterates, the founders know what it's like to launch projects from scratch. As entrepreneurs, company directors and managers, they put their expertise and empathy at the service of the success of their customers' projects. This understanding of business issues is reflected in the quality of the support provided to StepChange.
The agency's ability to combine technical development, product vision and strategic consultancy has enabled StepChange to structure its platform effectively. This holistic approach is particularly important in the field of coaching, where user experience and technical credibility are essential for convince professionals to adopt a new tool.
Results in line with growth ambitions
Thanks to this collaboration, StepChange has been able to position itself more credibly with large companies and organisations. The transformed platform now offers coaches a professional tool that enables them to differentiate themselves in the market and develop their business.
“As with any ambitious project, there were a few necessary adjustments along the way,” admits the StepChange team. “But overall, we are very satisfied with the collaboration.” This transparency is testament to a mature partnership where difficulties were overcome through open communication and a collaborative approach.
The keys to a successful technical partnership
The success of this collaboration illustrates several key factors in the successful transformation of an MVP into a mature product:
- A shared vision: The alignment between StepChange's business objectives and Iterates' technical expertise has resulted in a product that truly meets the needs of the market.
- Strategic support: As well as development, the advice and constructive challenge provided enriched the product thinking and optimised the technical choices.
- A pragmatic approach: The ability to adapt and adjust the project along the way, while staying focused on the main objectives, was crucial to its success.
Conclusion
The StepChange story is a perfect illustration of what a well thought-out technical partnership can achieve: far more than just a service provider, Iterates has established itself as a genuine strategic co-pilot, capable of transforming an innovative vision into a structured, credible and scalable product.
In a sector as demanding as professional coaching, where trust, quality of user experience and differentiation are essential, this collaboration has enabled StepChange to take a decisive step forward. From MVP to professional platform, each stage has been marked by a common requirement: a product that lives up to its ambitions.
Find out more about Iterates' expertise in software development and how the agency can support your project, visit their page dedicated to the development of tailor-made solutions.
