Artificial intelligence for digital marketing
In a world where digital marketing is evolving rapidly, it's becoming essential for marketing teams to adapt and optimise their actions to stay competitive. Between managing communication channels, creating content, and the constant need to attract a demanding target audience, professionals now need to rely on intelligent tools to maximise their results.
This is where prompts come in. These well-designed instructions can be used to generate ideas, personalise content, increase website traffic and boost natural search engine optimisation. They represent the best practices you can incorporate to optimise your marketing efforts. In this article, discover the 5 most effective prompts as well as examples of additional prompts to reinforce your strategy.
Why are prompts essential to your marketing strategy?
Using the right prompts helps to structure your marketing activities, target your audiences precisely and save your teams valuable time. They help you to come up with ideas, create relevant marketing content, improve your product descriptions and respond effectively to your marketing objectives.
In addition, formulating your instructions correctly means that you can ask the right questions, produce the most relevant content and achieve the best results. With well-constructed prompts, you can also make the most of your data and refine your approach according to the target audience.
The 5 most relevant prompts for marketing professionals
1. Generate ideas for LinkedIn publications
Prompt: Generate 10 LinkedIn post ideas for an SME in [sector] to increase visibility and engagement. This prompt is particularly useful for feeding your editorial calendar and creating original content for social networks.
2. Create a monthly editorial calendar
Prompt: Create a one-month editorial calendar with 3 publications per week on [theme], highlighting the most relevant keywords for SEO. An example of effective prompts for structuring your editorial line.
3. Identify SEO trends in your sector
Prompt: Analyses current SEO trends for [sector] and suggests 5 strategic keywords to target. Ideal for boosting your website's visibility on search engines.
4. Designing a high-performance emailing campaign
Prompt: 3 email campaigns to convert prospects into customers, with subject lines, content, call to action and target audience segmentation. This type of prompt enables you to boost your conversion rates while staying in line with your marketing objectives.
5. Write an optimised product sheet
Prompt: Write an optimised product description for an e-commerce shop selling [product], inserting clear keywords and benefits. This is one of the best prompts for improving the performance of your product pages and increasing conversions.
Examples of additional prompts to include in your strategy
- Discover the best prompts for automating your marketing content.
- Here are the 7 best prompts to try out to enrich your content strategy.
- Use these essential prompts to improve your SEO performance.
- 10 prompts that will transform the way you work with AI.
- You'll be able to adapt them to suit your audience.
- Examples of the most relevant prompts for digital professionals.
- Effective tips for improving your content on social networks.
- How to create high-performance content using well-targeted prompts.
- Rapidly adapted to develop targeted campaigns for your market.
- Search engines value optimised content: make the most of it!
Real-life use case with generative AI
At Iterates, we use generative AI to automate certain marketing tasks, using adapted prompts. For example:
You're an expert in strategic intelligence. Produce a weekly report on what's new in artificial intelligence for SMEs, based on data from reliable media. Provide a summary list with sources and key information.
This automation allows you to produce regular, relevant content that can be used directly by your audience or your campaigns.
Tips for making the most of prompts
- Adapting prompts to your audience and your specific needs
- Integrating keywords without over-optimising for referencing
- Use a variety of formulations to avoid repetition
- Discovering the most effective prompts through experimentation
- ChatGPT can also be used to refine your messages and personalise your approach
Conclusion: incorporate prompts into your best marketing practices
Prompts allow you to structure, automate and optimise your marketing activities. By making them part of your daily routine, you can save time, improve your search engine optimisation and reach your target audience more effectively.
Adopting a strategy based on prompts also means adopting an agile and measurable method for creating relevant content and achieving your marketing objectives. Discover the results you can achieve by implementing the best prompts for your sector and your priorities.
Contact Iterates to find out how you can use artificial intelligence to transform your processes and boost your company's overall performance. Companies that use these practices gain a tangible competitive advantage by integrating generative AI in an operational way.
Would you like to set up personalised prompts, automate your marketing tasks or use AI to boost your results? Contact Iterates today and find out how we can turn your ideas into growth drivers.
