OB ProMatch - Creation of a professional website
OB ProMatch is a solution designed to put talented people in touch with specialist recruiters. To support its development, the brand needed a professional website to clearly present its positioning, services, methodology and matching expertise.
Iterates designed and developed a modern, structured and conversion-focused showcase site to reinforce OB ProMatch's credibility and support its sales efforts.
Features
- Tailor-made design in line with the ProMatch charter
- Dedicated pages: services, matching methodology, expertise, team
- Detailed presentation of profiles sought and solutions for companies
- Optimised contact form for making appointments
- Fluid navigation and clear architecture
- Integrated blog for HR news and career advice
- Responsive site (mobile, tablet, desktop)
- SEO optimisation of main pages to support acquisition
Before iterates
- No clear website to present OB ProMatch
- Difficulty explaining the value proposition and working method
- No digital support for sales or marketing activities
- Limited visibility with companies and talent
After iterates
- Professional, attractive website
- Smooth visitor flow and quick comprehension
- Highlighting ProMatch's positioning, expertise and advantages
- Solid digital support for sales, campaigns and partnerships
- A strong, consistent professional identity throughout the site
- A coherent, modern digital identity in line with the project's vision
Impact of the solution
- Greater credibility with companies and candidates
- Increase in contact requests and qualified leads
- Better understanding of the ProMatch service and its process
- Strengthening the brand's positioning in the specialist recruitment market
- Site ready for future developments (candidate area, FAQ, job offers)
Skills used
- UX/UI design for an HR-oriented website
- WordPress development and integration
- Structuring content and key messages
- SEO optimisation (structure, performance, content)
- Graphic work to reinforce brand consistency
Our support
Iterates supported OB ProMatch from the design of the tree structure to the launch of the site. We defined the key messages, designed the mock-ups, developed an optimised responsive interface, and then trained the team in content management to ensure total autonomy.
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BNP Paribas, J&J, Worldline/Ingenico, SP Finances and many others rely on us for their digital projects and talent needs.
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