Pickactivity - Mobile application for discovering family activities
Pickactivity is a mobile application designed to help families easily find activities suitable for children, parents and group outings. The aim of the project was to create a simple, fun and intuitive experience for discovering ideas for activities around you, filtered according to age, budget, weather or current preferences.
Iterates designed and developed the application with a mobile-first approach to simplify decision-making and inspire families in their daily lives.
Features
- Discover geolocated activities
- Filters by age, budget, category and weather
- Filters by age, budget, category and weather
- Activity sheets with photos, timetables, advice and practical information
- Favourites and monitoring of activities already carried out
- Notifications for weekend ideas and nearby events
Before iterates
- No simple solution bringing family activities together in one place
- Tedious search via several sites or social networks
- Lack of personalisation and relevant recommendations
- Difficulty in planning an outing quickly and without friction
After iterates
- Comprehensive, intuitive mobile application
- Smooth user paths for searches in seconds
- More relevant recommendations thanks to preferences and filters
- Clear, centralised information to simplify family organisation
- Modern, warm and adaptive design
Impact of the solution
- Saving time for families looking for activities
- More people discovering local places and events
- A more relaxed and engaging experience when organising outings
- Application seen as a daily companion for families
Skills used
- UX/UI design tailored to a family target group
- Mobile development (Android and iOS)
- Integration of geolocation and advanced filters
- Simplified, fast route design
- Activity data management and performance optimisation
Our support
Iterates worked with Pickactivity from concept definition through to the final development of the mobile application. We worked on the usability, design, development and user testing to ensure a simple, fluid and engaging experience for the whole family.
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